You can spend more with your eyes open
When you know a signed contract costs $924 to acquire and it is worth $28,000, the decision to increase budget stops being a leap of faith.
Part 05 of the acquisition system
Know which advertising dollar bought which signed contract
Not clicks. Not leads. Signed work, traced back to the campaign, the project type and the territory that produced it, so you can spend more on what pays and stop funding what does not.
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Ask your current agency which campaign produced the contracts you signed last month. The length of the pause before the answer tells you what you need to know.
The problem
Reporting that cannot answer the only question that matters
You get a monthly report. Impressions, clicks, cost per lead, maybe a chart with an arrow on it. Every number on it describes the top of the funnel, which is the part that does not pay your staff.
The question you actually have is simple: of the contracts we signed last month, which advertising produced them, and what did each one cost to get? Almost no contractor can answer it, which means budget gets spread evenly across everything, including the campaigns that have never produced a signed job.
It also means you cannot make the two decisions that matter most. You cannot confidently spend more, because you do not know what more would return. And you cannot cut, because you cannot prove which half is wasted. So the budget stays flat and the business stays the same size.
The answer
One number carried the whole way through
The campaign, the project type and the territory attach to the inquiry at the first click and stay attached through qualification, consultation, proposal and signed contract. What comes out the other end is not a marketing report, it is an operating view: what a signed sunroom costs you to acquire in this territory against what a signed pergola costs, and which campaign produced each one. That is a number you can make a budget decision with.
What changes for you
What this does to the business, not what it does on a dashboard.
You stop funding campaigns that have never produced a job
Some of them look excellent on cost per lead. That is exactly why they survive so long.
You learn which trade to grow
Cost per signed contract by project type tells you where to point next season, which is usually not where you assumed.
Your sales conversations get more honest
Show rate, proposal rate and close rate sit next to the campaign data, so a lead-quality argument becomes a question with an answer.
You can defend the marketing budget to anyone
Including a partner, a lender or a buyer, because the numbers connect to revenue rather than to activity.
What gets built
Included in the 30-day build.
- Source, campaign and project type captured at first click and preserved
- Call tracking mapped to campaign and project type
- CRM stages instrumented from inquiry through to signed contract
- An operating dashboard built for the owner, not for a marketing team
- Cost per qualified consultation and per signed contract, by trade and territory
- Show rate, proposal rate and close rate reported alongside campaign data
Proof, not promises
Every number below came out of a live ad account.
Nothing here is modelled, projected, or averaged across an industry. These are screenshots from campaigns that ran, and we will put the original on the screen during your call.
SunroomsMeta
134homeowner leads
$3,682.47 spent. $27.48 per lead. 117,230 impressions, 43,122 people reached.
Sunroom Season
Backyard categoryMeta
618homeowner leads
$6,809.75 spent. $11.02 per lead. 382,596 impressions, 74,381 people reached.
All Source Supply Turf
RoofingMeta + Google + CRM
20signed contracts
$18,500 spent. $924 per signed contract. Signed work, not leads.
AlphaNova Roofing
RoofingFull system build
141qualified leads
A dead website rebuilt into an intake journey that books inspections.
FrogRoofing
Straight answers
Questions about revenue attribution
Analytics tells you what happened on your website. It does not know that the consultation on the fourteenth turned into a signed contract on the second of the following month. Connecting those two facts is the entire job here.
Then the build is wrong. Stages have to match how they already work and updating has to take seconds from a phone. If the system asks a salesperson to do data entry it will fail, and that is our problem to solve, not theirs.
Consultation-level data is useful within weeks. Signed-contract attribution needs one full sales cycle, which in this category is usually sixty to a hundred and twenty days depending on the trade.
Yes. It is built in your accounts on your data and it keeps running.
This is one of five pieces. They only work connected.
01
Google & Meta advertising
Google catches the homeowner already typing "sunroom cost near me". Meta catches the one who has not thought about it yet, scrolling past a photo of the deck you built two streets over.
02Landing pages & qualification
A page per project type that answers the money questions, shows the proof, and asks for the property, the scope, the timeline, and the budget before anyone books a slot on your calendar.
03CRM & instant follow-up
The homeowner who wants a $60,000 sunroom fills out three forms on a Saturday afternoon. Whoever calls back first usually wins the job. Most contractors call on Monday.
04Nurture & reactivation
Most outdoor living projects are decided over months, not days. The contractor who is still usefully in the conversation in week nine is the one who signs the contract.
What happens next
Launch revenue attribution as part of one connected pipeline.
One call, 15 to 20 minutes. We look at your market, your project mix, what you are spending now, how fast your team answers a new lead, and what your calendar looks like. You leave with a number.
You book a time
The calendar is on the contact page. Pick a slot that suits you.
We study your territory before we speak
Search volume, who is already advertising against you, and how long each of their ads has been running. Ads that survive a year are the ones making money.
We talk for 15 to 20 minutes
No deck, no recording. If your territory is taken or the numbers do not support the guarantee, we say so on the call and you keep the territory analysis anyway.
If it fits, the build starts inside a week
And you have 30 qualified consultations to hold us to.
Thirty qualified consultations on your calendar within 90 days of launch, or we keep working at our own expense until you have them.
Check if your territory is openOr call +1 (406) 605-2893 · [email protected]
P.S.
Here is the short version. We build the whole path, Google and Meta campaigns, a conversion page for each project type you sell, the CRM, instant follow-up, booking, nurture, and revenue tracking, and we have it launch-ready in 30 days. Then we run it. You pay $3,500 a month with no setup fee, on a build worth $48,800 that stays yours whether you stay or leave.
And the risk is ours. Thirty qualified consultations on your calendar within 90 days of launch, or we keep working at our own expense until you have them. If we miss, we keep going at our own expense until the number is met. You own the ad accounts, the CRM, the contacts, the domains, the tracking, and the history from day one. There is nothing to be locked into.
What it costs to do nothing. Meanwhile you approve the same budget you approved last month, split the same way, because nothing has told you to do anything different. Half of it is working. You are funding the other half out of the profit on the jobs the first half brought in.
One contractor per territory. If yours is still open, the call takes fifteen minutes. Book it here.
Thirty qualified consultations on your calendar within 90 days of launch or we keep working at our own expense until you have them.
$3,500 a month. No setup fee. One contractor per territory, and yours is either open or it is not.
