Your designers stop losing Saturdays
The appointments on the calendar are the ones worth driving to, because scope, property and budget were established before the slot was given away.
Part 02 of the acquisition system
Stop sending your best salesperson to houses that were never going to buy
A page for every project type you sell, that answers the money question, shows the work, and establishes the property, the scope, the timeline and the budget before anyone gives away a slot on your calendar.
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The single most expensive line on a contractor's profit and loss is not advertising. It is the cost of consultations that were never going to close, and almost nobody measures it.
The problem
What a general contact page really costs you
Work out what an unqualified consultation costs. Two hours of drive time, an hour on site, an hour to price it up, plus the slot a real buyer could have had. For most outdoor living companies that is three to five hundred dollars of loaded cost, before you count the designer's morale.
Now count how many of those your team did last month. Most contractors we audit are running between forty and sixty percent of consultations on projects that were never going to happen: a renter, a lot the structure will not sit on, a homeowner whose budget is a third of your minimum job, or somebody who wanted a price for an insurance argument.
Every one of those was booked because the form asked for a name, an email and a phone number, and nothing else. The information that would have caught it takes four extra questions to gather. Nobody asks them because the received wisdom is that a shorter form converts better. It does convert better. It converts more of the wrong people.
The answer
A page per project, not a page per company
A homeowner researching a screen room and one researching a pool are not in the same conversation and should not land on the same page. Each trade gets a page that answers what it actually costs, shows finished projects in that category, deals with permits and disruption and timeline, and then asks the qualifying questions in an order that feels like helpfulness rather than interrogation. Fewer people fill the form in. Considerably more of them are worth driving to.
What changes for you
What this does to the business, not what it does on a dashboard.
You find out the budget before the visit, not on the driveway
Asked as a range, framed as a way to show relevant work, which is why homeowners actually answer it.
Homeowners arrive at the consultation already half-sold
The page has already handled cost, permits, timeline and product choice, so the meeting starts at design rather than at education.
You can price a lead by what it is worth, not by what it cost
When each project type has its own page, you can see which trade produces consultations that turn into contracts.
Fewer leads, more contracts, and a happier sales team
The metric that improves is consultation-to-proposal rate, which is the one that shows up in revenue.
What gets built
Included in the 30-day build.
- One conversion page for each priority project type you sell
- Copy written for the buying questions specific to that trade
- Your completed projects used as the proof, laid out to be read fast
- Qualifying intake covering property, scope, timeline and budget range
- Mobile-first build, because most of this traffic arrives on a phone
- Split tests running continuously against the current best page
Proof, not promises
Every number below came out of a live ad account.
Nothing here is modelled, projected, or averaged across an industry. These are screenshots from campaigns that ran, and we will put the original on the screen during your call.
SunroomsMeta
134homeowner leads
$3,682.47 spent. $27.48 per lead. 117,230 impressions, 43,122 people reached.
Sunroom Season
Backyard categoryMeta
618homeowner leads
$6,809.75 spent. $11.02 per lead. 382,596 impressions, 74,381 people reached.
All Source Supply Turf
RoofingMeta + Google + CRM
20signed contracts
$18,500 spent. $924 per signed contract. Signed work, not leads.
AlphaNova Roofing
RoofingFull system build
141qualified leads
A dead website rebuilt into an intake journey that books inspections.
FrogRoofing
Straight answers
Questions about landing pages & qualification
It reduces the number of forms submitted and increases the number of contracts signed. Asked as a range, framed as "so we can show you work in your bracket", most homeowners answer it honestly. The ones who will not answer it were rarely going to buy.
No. Your website does a different job: it reassures somebody who is checking you out. These are pages built for one project type and one action, and paid traffic goes to them instead of to your homepage. Your site stays exactly as it is.
You do. They sit on your domain, they are built with your assets, and they stay yours if we stop working together.
Inside the thirty-day build. Pages go up before campaigns launch so traffic never lands anywhere unfinished.
This is one of five pieces. They only work connected.
01
Google & Meta advertising
Google catches the homeowner already typing "sunroom cost near me". Meta catches the one who has not thought about it yet, scrolling past a photo of the deck you built two streets over.
03CRM & instant follow-up
The homeowner who wants a $60,000 sunroom fills out three forms on a Saturday afternoon. Whoever calls back first usually wins the job. Most contractors call on Monday.
04Nurture & reactivation
Most outdoor living projects are decided over months, not days. The contractor who is still usefully in the conversation in week nine is the one who signs the contract.
05Revenue attribution
Not clicks. Not leads. Signed work, traced back to the campaign, the project type, and the territory that produced it, so you can spend more on what pays and cut what does not.
What happens next
Launch landing pages & qualification as part of one connected pipeline.
One call, 15 to 20 minutes. We look at your market, your project mix, what you are spending now, how fast your team answers a new lead, and what your calendar looks like. You leave with a number.
You book a time
The calendar is on the contact page. Pick a slot that suits you.
We study your territory before we speak
Search volume, who is already advertising against you, and how long each of their ads has been running. Ads that survive a year are the ones making money.
We talk for 15 to 20 minutes
No deck, no recording. If your territory is taken or the numbers do not support the guarantee, we say so on the call and you keep the territory analysis anyway.
If it fits, the build starts inside a week
And you have 30 qualified consultations to hold us to.
Thirty qualified consultations on your calendar within 90 days of launch, or we keep working at our own expense until you have them.
Check if your territory is openOr call +1 (406) 605-2893 · [email protected]
P.S.
Here is the short version. We build the whole path, Google and Meta campaigns, a conversion page for each project type you sell, the CRM, instant follow-up, booking, nurture, and revenue tracking, and we have it launch-ready in 30 days. Then we run it. You pay $3,500 a month with no setup fee, on a build worth $48,800 that stays yours whether you stay or leave.
And the risk is ours. Thirty qualified consultations on your calendar within 90 days of launch, or we keep working at our own expense until you have them. If we miss, we keep going at our own expense until the number is met. You own the ad accounts, the CRM, the contacts, the domains, the tracking, and the history from day one. There is nothing to be locked into.
What it costs to do nothing. Meanwhile your designer spends another Saturday driving to a house where the answer was always going to be no, and the homeowner who could have afforded the job booked with somebody whose form asked her one more question.
One contractor per territory. If yours is still open, the call takes fifteen minutes. Book it here.
Thirty qualified consultations on your calendar within 90 days of launch or we keep working at our own expense until you have them.
$3,500 a month. No setup fee. One contractor per territory, and yours is either open or it is not.
