SunroomsMeta
134homeowner leads
$3,682.47 spent. $27.48 per lead. 117,230 impressions, 43,122 people reached.
Sunroom Season
Pools & Spas · typical project $45,000 – $200,000
Pool and spa marketing that finds the buyer with the yard and the budget.
The longest consideration cycle in the category. The contractor who is still answering useful questions in month four is the one who signs it, and almost nobody makes it past week three.
Thirty qualified consultations on your calendar within 90 days of launch, or we keep working at our own expense until you have them.
“
In this trade the contractor who wins is rarely the one who was best in the meeting. It is the one who was still there four months later when the decision was finally made.
The buyer
Who is actually filling in your form
This is the largest purchase most of these homeowners will make outside their house and their car, and they treat it that way. Four to nine months from first inquiry to signature is normal. Three or four consultations is normal. Talking to a spouse who was not in the room is normal.
The questions are not really about the pool. They are about the total number: the pool, the decking, the fence, the equipment, the landscaping to repair the yard afterwards, and then what it costs to run every year. Contractors quote the pool. Homeowners are budgeting for all of it, which is why quotes come back with an objection that seems to come from nowhere.
And access decides everything. If the equipment cannot get to the back yard, the job changes completely or stops being possible. That is knowable from a question and a photograph.
The approach
How we run pools and spas
Google carries most of this because the intent is genuine and searched, and Meta is used to stay present across the long decision rather than to create it. The real work is in the follow-up: a long-cycle sequence that keeps answering the total-cost, running-cost, construction-type and timeline questions across months rather than weeks. The page gives all-in cost ranges including deck and fence, because quoting the pool alone creates an objection you will meet later anyway.
The distinction most contractors miss
The split that decides your margin
Hunt these
Homeowners with clear access, a suitable lot and a realistic all-in budget are the ones the campaign should hunt, and they are worth staying with for six months.
VS
Handle separately
Constrained access, difficult grade and spa-only inquiries are a different sale with different economics and should never share a budget with full pool builds.
What we establish before a slot is given away
The questions asked on the form, not on the driveway.
- Construction type they are considering: gunite, fibreglass or vinyl
- Lot size, grade and equipment access to the back yard
- Whether decking, fencing and landscaping are in their budget
- All-in budget range rather than pool-only
- Target season for use
- Who else is involved in the decision
Proof, not promises
Every number below came out of a live ad account.
Nothing here is modelled, projected, or averaged across an industry. These are screenshots from campaigns that ran, and we will put the original on the screen during your call.
Backyard categoryMeta
618homeowner leads
$6,809.75 spent. $11.02 per lead. 382,596 impressions, 74,381 people reached.
All Source Supply Turf
RoofingMeta + Google + CRM
20signed contracts
$18,500 spent. $924 per signed contract. Signed work, not leads.
AlphaNova Roofing
RoofingFull system build
141qualified leads
A dead website rebuilt into an intake journey that books inspections.
FrogRoofing
Straight answers
Questions about pools & spas marketing
The guarantee is on qualified consultations, not signed contracts, precisely because we do not control your close rate or your sales cycle. Thirty qualified consultations in ninety days is a number we can be held to. Promising signed pools in ninety days would be dishonest in this trade and we will not do it.
Then the problem is either qualification or the follow-up after week three, and it is usually both. This is the trade where nurture is worth more than new advertising, and where most of the recoverable revenue is sitting in quotes you issued last year.
Yes, and it is the most under-used advantage in this trade. A homeowner who decides in November signs in February and swims in June. Competitors who go quiet in winter hand you the cheapest pipeline of the year.
The same five pieces sit underneath sunrooms. Only the conversation changes.
What happens next
Launch a qualified consultation pipeline for pools & spas.
One call, 15 to 20 minutes. We look at your market, your project mix, what you are spending now, how fast your team answers a new lead, and what your calendar looks like. You leave with a number.
You book a time
The calendar is on the contact page. Pick a slot that suits you.
We study your territory before we speak
Search volume, who is already advertising against you, and how long each of their ads has been running. Ads that survive a year are the ones making money.
We talk for 15 to 20 minutes
No deck, no recording. If your territory is taken or the numbers do not support the guarantee, we say so on the call and you keep the territory analysis anyway.
If it fits, the build starts inside a week
And you have 30 qualified consultations to hold us to.
Thirty qualified consultations on your calendar within 90 days of launch, or we keep working at our own expense until you have them.
Check if your territory is openOr call +1 (406) 605-2893 · [email protected]
P.S.
Here is the short version. We build the whole path, Google and Meta campaigns, a conversion page for each project type you sell, the CRM, instant follow-up, booking, nurture, and revenue tracking, and we have it launch-ready in 30 days. Then we run it. You pay $3,500 a month with no setup fee, on a build worth $48,800 that stays yours whether you stay or leave.
And the risk is ours. Thirty qualified consultations on your calendar within 90 days of launch, or we keep working at our own expense until you have them. If we miss, we keep going at our own expense until the number is met. You own the ad accounts, the CRM, the contacts, the domains, the tracking, and the history from day one. There is nothing to be locked into.
What it costs to do nothing. Meanwhile the family who asked you for a quote in May signs with somebody else in October, because that company sent them something useful in August and September and you stopped in June.
One contractor per territory. If yours is still open, the call takes fifteen minutes. Book it here.
Thirty qualified consultations on your calendar within 90 days of launch or we keep working at our own expense until you have them.
$3,500 a month. No setup fee. One contractor per territory, and yours is either open or it is not.
