SunroomsMeta
134homeowner leads
$3,682.47 spent. $27.48 per lead. 117,230 impressions, 43,122 people reached.
Sunroom Season
Pergolas & Decks · typical project $12,000 – $70,000
Pergola and deck marketing built around the jobs that are worth doing.
A composite deck with a louvred roof and a small pressure-treated repair arrive through the same form and get treated the same way. One of them pays for your year. The other one costs you a Saturday.
Thirty qualified consultations on your calendar within 90 days of launch, or we keep working at our own expense until you have them.
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Deck is the trade where cost per lead looks best and cost per signed contract looks worst, and the gap between those two numbers is where most contractors' advertising budget disappears.
The buyer
Who is actually filling in your form
Two completely different people use the same words. One wants a forty thousand dollar composite deck with a louvred roof, integrated lighting and a three-month lead time. The other wants two hundred dollars of boards replaced before her mother visits.
Both of them type "deck builder near me". Both fill in the same form. If your campaign is optimized for cost per lead, the algorithm will find you far more of the second one, because they are easier to reach, quicker to convert and utterly worthless to your business.
The composite buyer also has a specific and expensive question nobody answers well: what does composite actually cost against wood over ten years. She has read three contradictory articles. The contractor who gives her a straight answer with real numbers usually gets the job, because at that point she trusts him on everything else.
The approach
How we run pergolas and decks
Campaigns are separated by project value from the first day, and repair intent is actively excluded rather than passively tolerated. Creative leads with the finished structures you are proudest of, shot in use rather than empty. The page handles the composite-against-wood cost comparison honestly, deals with span, permits and engineering, and captures square footage and material preference so a real number can be discussed before anyone drives anywhere.
The distinction most contractors miss
The split that decides your margin
01
Hunt these
New build, composite, and structures with a roof element are the jobs worth advertising for. Higher value, longer consideration, and far less price shopping.
02
Handle separately
Repair, resurface and small pressure-treated work will flood the account if you let it. It converts beautifully and it will quietly bankrupt the campaign.
What we establish before a slot is given away
The questions asked on the form, not on the driveway.
- New build, replacement or repair
- Approximate square footage
- Material preference and whether they know the cost difference
- Whether a roof, pergola or louvred element is wanted
- Elevation, access and whether the ground is level
- Budget range and timeline
Proof, not promises
Every number below came out of a live ad account.
Nothing here is modelled, projected, or averaged across an industry. These are screenshots from campaigns that ran, and we will put the original on the screen during your call.
Backyard categoryMeta
618homeowner leads
$6,809.75 spent. $11.02 per lead. 382,596 impressions, 74,381 people reached.
All Source Supply Turf
RoofingMeta + Google + CRM
20signed contracts
$18,500 spent. $924 per signed contract. Signed work, not leads.
AlphaNova Roofing
RoofingFull system build
141qualified leads
A dead website rebuilt into an intake journey that books inspections.
FrogRoofing
Straight answers
Questions about pergolas & decks marketing
Not from your business, from the advertising. Repair fills gaps between builds and often comes from referral anyway. What it must not do is compete for the same budget as a forty thousand dollar build, because on cost per lead it will win that fight every time.
Every deck market is, at the bottom. It is much less competitive at the top, where the buyer is choosing between composite brands and roof options rather than between the two cheapest quotes. That is where the campaign should be pointed.
Budget follows your install calendar, and out-of-season inquiries are warmed rather than pushed at a sales team who cannot build until spring. The aim is that your season opens with a pipeline rather than a standing start.
The same five pieces sit underneath sunrooms. Only the conversation changes.
What happens next
Launch a qualified consultation pipeline for pergolas & decks.
One call, 15 to 20 minutes. We look at your market, your project mix, what you are spending now, how fast your team answers a new lead, and what your calendar looks like. You leave with a number.
You book a time
The calendar is on the contact page. Pick a slot that suits you.
We study your territory before we speak
Search volume, who is already advertising against you, and how long each of their ads has been running. Ads that survive a year are the ones making money.
We talk for 15 to 20 minutes
No deck, no recording. If your territory is taken or the numbers do not support the guarantee, we say so on the call and you keep the territory analysis anyway.
If it fits, the build starts inside a week
And you have 30 qualified consultations to hold us to.
Thirty qualified consultations on your calendar within 90 days of launch, or we keep working at our own expense until you have them.
Check if your territory is openOr call +1 (406) 605-2893 · [email protected]
P.S.
Here is the short version. We build the whole path, Google and Meta campaigns, a conversion page for each project type you sell, the CRM, instant follow-up, booking, nurture, and revenue tracking, and we have it launch-ready in 30 days. Then we run it. You pay $3,500 a month with no setup fee, on a build worth $48,800 that stays yours whether you stay or leave.
And the risk is ours. Thirty qualified consultations on your calendar within 90 days of launch, or we keep working at our own expense until you have them. If we miss, we keep going at our own expense until the number is met. You own the ad accounts, the CRM, the contacts, the domains, the tracking, and the history from day one. There is nothing to be locked into.
What it costs to do nothing. Meanwhile your campaign keeps producing twelve dollar leads that your team keeps quoting for two hundred dollar repairs, and the number on the report keeps looking excellent right up until you check what any of it actually signed.
One contractor per territory. If yours is still open, the call takes fifteen minutes. Book it here.
Thirty qualified consultations on your calendar within 90 days of launch or we keep working at our own expense until you have them.
$3,500 a month. No setup fee. One contractor per territory, and yours is either open or it is not.
