Revenue in week one, before the ads have spent anything
The reactivation campaign runs on your existing list while the campaigns are still being built.
Part 04 of the acquisition system
Get paid for the leads you already bought and gave up on
Most outdoor living projects are decided over a season, not a week. The contractor who is still usefully in the conversation in month four is the one who signs the contract.
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There is a list sitting in your CRM or a spreadsheet right now that is worth more than next month's advertising budget, and almost every contractor we work with had written it off entirely.
The problem
You already paid for these people once
A homeowner inquires in April, gets a quote, says she needs to talk to her husband, and goes quiet. Most companies follow up three times over two weeks and then stop. She was not saying no. She was saying not yet, and in this category not yet usually means four to seven months.
She buys in September. From whoever was still sending her something useful in August. If that was not you, you paid the acquisition cost and a competitor collected the contract.
Multiply that by every quote you have issued in the last three years. That is the list. You have already spent the money to build it and you are currently spending more money to go and find strangers instead.
The answer
Follow-up that earns the reply
Nurture in this trade fails when it is "just checking in", because that asks the homeowner to do work for you. What actually works is answering the questions that are genuinely stopping her: what this really costs, whether financing makes it possible this year, who deals with the permit, how long her yard is a building site, what the warranty covers, and what the difference between the two products she is choosing between actually means in January. Each message gives her a reason to reply. And in week one, before any advertising has run, we take your dormant list and work it.
What changes for you
What this does to the business, not what it does on a dashboard.
You stop paying twice for the same homeowner
The people who already know you become the cheapest pipeline you have.
You are still in the conversation when she finally decides
Which in this category is usually month four to seven, long after your competitors have stopped.
Objections get handled before the sales call, not during it
Financing, permits, disruption and product choice are dealt with in writing, so the consultation is about design.
Seasonality stops being a cliff
Out-of-season inquiries are held and warmed rather than lost, so spring opens with a pipeline instead of a standing start.
What gets built
Included in the 30-day build.
- Dormant database reactivation campaign, run in week one
- Long-cycle nurture built per project type, not one generic sequence
- Content answering cost, financing, permits, disruption and warranty
- Quote follow-up sequences that continue past the usual two weeks
- Seasonal hold-and-warm tracks for out-of-season inquiries
- Re-engagement triggers when an old contact returns to your site
Proof, not promises
Every number below came out of a live ad account.
Nothing here is modelled, projected, or averaged across an industry. These are screenshots from campaigns that ran, and we will put the original on the screen during your call.
SunroomsMeta
134homeowner leads
$3,682.47 spent. $27.48 per lead. 117,230 impressions, 43,122 people reached.
Sunroom Season
Backyard categoryMeta
618homeowner leads
$6,809.75 spent. $11.02 per lead. 382,596 impressions, 74,381 people reached.
All Source Supply Turf
RoofingMeta + Google + CRM
20signed contracts
$18,500 spent. $924 per signed contract. Signed work, not leads.
AlphaNova Roofing
RoofingFull system build
141qualified leads
A dead website rebuilt into an intake journey that books inspections.
FrogRoofing
Straight answers
Questions about nurture & reactivation
That is normal and it is still usually the highest-return thing we do in the first month. We clean it, check it against messaging compliance rules, and work the segments most likely to respond first.
Somebody who declined a quote nine months ago is not the same person as somebody who declined it yesterday. Circumstances change, and every message gives a plain way to opt out. Reactivation done properly is useful, not pestering, and the reply rates show it.
It depends on the trade and the project value. A screen room decision is shorter than a pool decision. What does not vary is that each message has to be worth opening on its own.
Yes, as one of the three bonuses, and it is yours whether or not the advertising campaigns ever launch.
This is one of five pieces. They only work connected.
01
Google & Meta advertising
Google catches the homeowner already typing "sunroom cost near me". Meta catches the one who has not thought about it yet, scrolling past a photo of the deck you built two streets over.
02Landing pages & qualification
A page per project type that answers the money questions, shows the proof, and asks for the property, the scope, the timeline, and the budget before anyone books a slot on your calendar.
03CRM & instant follow-up
The homeowner who wants a $60,000 sunroom fills out three forms on a Saturday afternoon. Whoever calls back first usually wins the job. Most contractors call on Monday.
05Revenue attribution
Not clicks. Not leads. Signed work, traced back to the campaign, the project type, and the territory that produced it, so you can spend more on what pays and cut what does not.
What happens next
Launch nurture & reactivation as part of one connected pipeline.
One call, 15 to 20 minutes. We look at your market, your project mix, what you are spending now, how fast your team answers a new lead, and what your calendar looks like. You leave with a number.
You book a time
The calendar is on the contact page. Pick a slot that suits you.
We study your territory before we speak
Search volume, who is already advertising against you, and how long each of their ads has been running. Ads that survive a year are the ones making money.
We talk for 15 to 20 minutes
No deck, no recording. If your territory is taken or the numbers do not support the guarantee, we say so on the call and you keep the territory analysis anyway.
If it fits, the build starts inside a week
And you have 30 qualified consultations to hold us to.
Thirty qualified consultations on your calendar within 90 days of launch, or we keep working at our own expense until you have them.
Check if your territory is openOr call +1 (406) 605-2893 · [email protected]
P.S.
Here is the short version. We build the whole path, Google and Meta campaigns, a conversion page for each project type you sell, the CRM, instant follow-up, booking, nurture, and revenue tracking, and we have it launch-ready in 30 days. Then we run it. You pay $3,500 a month with no setup fee, on a build worth $48,800 that stays yours whether you stay or leave.
And the risk is ours. Thirty qualified consultations on your calendar within 90 days of launch, or we keep working at our own expense until you have them. If we miss, we keep going at our own expense until the number is met. You own the ad accounts, the CRM, the contacts, the domains, the tracking, and the history from day one. There is nothing to be locked into.
What it costs to do nothing. Meanwhile the list you already paid for sits there, and the homeowner who asked you for a quote last April signs with somebody else in September, because they sent her something useful in August and you sent her nothing at all.
One contractor per territory. If yours is still open, the call takes fifteen minutes. Book it here.
Thirty qualified consultations on your calendar within 90 days of launch or we keep working at our own expense until you have them.
$3,500 a month. No setup fee. One contractor per territory, and yours is either open or it is not.
