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Everything we know, written down and given away.

These are the guides we would send a contractor who was never going to hire us. Every one opens with the short answer, then explains the reasoning well enough that your own team could implement it on Monday without us.

Written by Jahangir Ali · Updated when the guidance changes, not on a content schedule

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Nothing here is gated, and none of it is a teaser for something you have to pay for.

If you read all five, implement them properly and never speak to us, that is a good outcome and we would rather that than have you download a summary in exchange for your email address. The contractors who eventually call are the ones who tried it and want the whole thing built rather than assembled in evenings.

01 9 min read

How fast do you actually have to call a new lead back?

What happens in the four hours after a homeowner fills in your form, why most contractors lose that window without knowing, and the exact first-response workflow that fixes it.

The short answer

Inside five minutes, and the drop-off after that is steeper than almost anyone expects. A homeowner researching a high-value outdoor project contacts three companies in one sitting, and the first credible response usually sets the frame for every conversation that follows. If you cannot staff that, automate the acknowledgement and let a person take over as soon as they can.

  • The window is minutes, not hours. Treat any response over an hour as a lost lead you paid for.
  • An automated first response is not a compromise. It is competing with voicemail, and it wins.
  • The first message should ask one useful question, not say "thanks, we will be in touch".
Read the full guide →
02 10 min read

What should you ask before booking a sunroom consultation?

Nine questions that separate the profitable sunroom projects from the ones that waste a designer's Saturday, and how to ask them without killing your conversion rate.

The short answer

Nine things: intended seasonal use, existing structure, approximate footprint, attachment point, budget range, timeline, decision-makers, what triggered the inquiry, and whether they have had other quotes. Ask them on the form and in the first response, framed as helpfulness rather than interrogation. You will get fewer submissions and considerably more contracts.

  • Seasonal use is the highest-value question in the trade. It splits three-season from four-season, and the price gap is large enough to change everything.
  • The existing deck, slab or porch decides whether the job is profitable. Ask for a photograph.
  • Budget asked as a range, framed as "so we can show you relevant work", gets answered honestly far more often than people expect.
Read the full guide →
03 10 min read

What should an outdoor living contractor budget for marketing?

How to work the number backwards from your install capacity and average project value, rather than picking a percentage of revenue and hoping.

The short answer

Work backwards, not forwards. Start with how many projects you can actually install next season, apply your close rate and show rate to get the number of consultations you need, then multiply by your cost per qualified consultation. That is your budget. Picking a percentage of revenue is how contractors end up generating demand they cannot serve, or underspending in the only months that matter.

  • Install capacity is the real constraint, not budget. Generating demand you cannot serve damages your reputation and wastes the spend.
  • The number that matters is cost per signed contract, not cost per lead. They can move in opposite directions.
  • Budget should follow your install calendar, not be spread evenly across twelve months.
Read the full guide →
04 8 min read

How should sunroom marketing separate three-season and four-season buyers?

Why running both through one campaign quietly destroys the economics of both, and how to split creative, pages, budget and follow-up so each one works.

The short answer

Separate campaigns, separate pages, separate budgets, separate follow-up. The price gap between the two products is large enough that a shared campaign optimized for cost per lead will fill with three-season inquiries and starve the four-season pipeline. The split should happen at the first question you ask, not at the consultation.

  • These are two different products bought by two different people for two different reasons.
  • A shared campaign always drifts towards the cheaper product. That is the platform doing what it was told.
  • The splitting question is simple: does she want to use it in winter.
Read the full guide →
05 9 min read

What should an outdoor living follow-up sequence actually contain?

Why "just checking in" fails, what to send in months two through six, and how to reactivate the quotes you issued last year.

The short answer

Answer the questions that are actually stopping her: real costs, financing, permits, disruption, product choice, warranty and process. Every message should be worth opening on its own. Follow-up in this category needs to run for months, not two weeks, because that is how long these decisions take, and the dormant list of old quotes is usually worth more than next month's advertising budget.

  • "Just checking in" asks the homeowner to do work for you. It is the most common message in the trade and the least effective.
  • Most outdoor living decisions are made in month four to seven. Most contractors stop following up in week two.
  • Your old quotes are the cheapest pipeline you have. You already paid to acquire every one of them.
Read the full guide →
What happens next

Or have the whole thing built for you in 30 days.

One call, 15 to 20 minutes. We look at your market, your project mix, what you are spending now, how fast your team answers a new lead, and what your calendar looks like. You leave with a number.

  1. You book a time

    The calendar is on the contact page. Pick a slot that suits you.

  2. We study your territory before we speak

    Search volume, who is already advertising against you, and how long each of their ads has been running. Ads that survive a year are the ones making money.

  3. We talk for 15 to 20 minutes

    No deck, no recording. If your territory is taken or the numbers do not support the guarantee, we say so on the call and you keep the territory analysis anyway.

  4. If it fits, the build starts inside a week

    And you have 30 qualified consultations to hold us to.

A finished pergola over a flagstone patio with an outdoor kitchen and fireplace

Thirty qualified consultations on your calendar within 90 days of launch, or we keep working at our own expense until you have them.

Check if your territory is open

Or call +1 (406) 605-2893 · [email protected]

P.S.

Here is the short version. We build the whole path, Google and Meta campaigns, a conversion page for each project type you sell, the CRM, instant follow-up, booking, nurture, and revenue tracking, and we have it launch-ready in 30 days. Then we run it. You pay $3,500 a month with no setup fee, on a build worth $48,800 that stays yours whether you stay or leave.

And the risk is ours. Thirty qualified consultations on your calendar within 90 days of launch, or we keep working at our own expense until you have them. If we miss, we keep going at our own expense until the number is met. You own the ad accounts, the CRM, the contacts, the domains, the tracking, and the history from day one. There is nothing to be locked into.

What it costs to do nothing. Meanwhile everything in these guides stays a good intention. Reading is not the hard part and never was. The hard part is that implementing all five of these properly is roughly three months of somebody's full attention, and you are already running a construction company.

One contractor per territory. If yours is still open, the call takes fifteen minutes. Book it here.

Thirty qualified consultations on your calendar within 90 days of launch or we keep working at our own expense until you have them.

$3,500 a month. No setup fee. One contractor per territory, and yours is either open or it is not.

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+1 (406) 605-2893
[email protected]

Serving outdoor living contractors
across the US and Canada.

© 2024 OUTDOOR LIVING MARKETING PROS. OPERATED BY NETGEN LLC.