SunroomsMeta
134homeowner leads
$3,682.47 spent. $27.48 per lead. 117,230 impressions, 43,122 people reached.
Sunroom Season
Outdoor Kitchens · typical project $20,000 – $120,000
Outdoor kitchen marketing for homeowners who are already designing it in their head.
This buyer has a folder of pictures on her phone and no idea what any of it costs. Give her the number early and the consultation stops being an argument about price and starts being a conversation about design.
Thirty qualified consultations on your calendar within 90 days of launch, or we keep working at our own expense until you have them.
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Outdoor kitchen is the trade with the widest gap between what the homeowner expects to pay and what it actually costs, and every hour that gap stays open works against you.
The buyer
Who is actually filling in your form
She has been collecting images for eighteen months. She knows exactly what she wants it to look like and she has no working idea what it costs, because every article she has read gives a range so wide it is useless.
That gap is dangerous. She may be imagining a fifteen thousand dollar build when what she has described is sixty. If nobody closes that gap before the consultation, your designer spends the meeting managing disappointment instead of designing, and the project dies in the room.
The other thing that decides this sale is what the site actually needs. Gas, water, power and drainage run out to that corner of the yard or they do not, and the difference is many thousands of dollars. It is knowable before the visit and almost nobody asks.
The approach
How we run outdoor kitchens
The page gives real, honest cost bands by build type, early, before it asks for anything. That single decision does more for this trade than any targeting change, because it filters out the homeowner who was never going to be in your bracket and reassures the one who was. Creative shows finished kitchens in use in the evening rather than empty in daylight. Intake captures utilities, surface, and whether the project can be phased, because phasing turns a large number of dead leads into two-stage projects.
The distinction most contractors miss
The split that decides your margin
Hunt these
Full builds with utilities run, hardscape and structure are the profitable end and the reason to be in this trade.
VS
Handle separately
Grill-island-only projects and drop-in units are much smaller and should be either priced separately or used as the first phase of a bigger plan.
What we establish before a slot is given away
The questions asked on the form, not on the driveway.
- What they want included: cooking, refrigeration, sink, bar seating, structure
- Whether gas, water, power and drainage already reach the location
- Existing surface: patio, deck, grass or nothing
- Whether it can be phased across two seasons
- Budget range, after cost bands have been shown
- Timeline and any event driving it
Proof, not promises
Every number below came out of a live ad account.
Nothing here is modelled, projected, or averaged across an industry. These are screenshots from campaigns that ran, and we will put the original on the screen during your call.
Backyard categoryMeta
618homeowner leads
$6,809.75 spent. $11.02 per lead. 382,596 impressions, 74,381 people reached.
All Source Supply Turf
RoofingMeta + Google + CRM
20signed contracts
$18,500 spent. $924 per signed contract. Signed work, not leads.
AlphaNova Roofing
RoofingFull system build
141qualified leads
A dead website rebuilt into an intake journey that books inspections.
FrogRoofing
Straight answers
Questions about outdoor kitchens marketing
Bands, not quotes. "Most of our full outdoor kitchens land between X and Y depending on utilities and structure" is not a price list, and it does more filtering work than any targeting setting available to you. Contractors who resist this usually change their minds after one month of watching who stops booking.
No, it is sequencing. A homeowner who cannot fund the full build this year often can fund the hardscape and structure now and the appliances next spring. Without that option offered she does nothing at all, and nothing is worse for both of you.
Which is exactly why intake has to establish scope before a designer is committed. The variation is not the problem. Discovering it in the driveway is.
The same five pieces sit underneath sunrooms. Only the conversation changes.
What happens next
Launch a qualified consultation pipeline for outdoor kitchens.
One call, 15 to 20 minutes. We look at your market, your project mix, what you are spending now, how fast your team answers a new lead, and what your calendar looks like. You leave with a number.
You book a time
The calendar is on the contact page. Pick a slot that suits you.
We study your territory before we speak
Search volume, who is already advertising against you, and how long each of their ads has been running. Ads that survive a year are the ones making money.
We talk for 15 to 20 minutes
No deck, no recording. If your territory is taken or the numbers do not support the guarantee, we say so on the call and you keep the territory analysis anyway.
If it fits, the build starts inside a week
And you have 30 qualified consultations to hold us to.
Thirty qualified consultations on your calendar within 90 days of launch, or we keep working at our own expense until you have them.
Check if your territory is openOr call +1 (406) 605-2893 · [email protected]
P.S.
Here is the short version. We build the whole path, Google and Meta campaigns, a conversion page for each project type you sell, the CRM, instant follow-up, booking, nurture, and revenue tracking, and we have it launch-ready in 30 days. Then we run it. You pay $3,500 a month with no setup fee, on a build worth $48,800 that stays yours whether you stay or leave.
And the risk is ours. Thirty qualified consultations on your calendar within 90 days of launch, or we keep working at our own expense until you have them. If we miss, we keep going at our own expense until the number is met. You own the ad accounts, the CRM, the contacts, the domains, the tracking, and the history from day one. There is nothing to be locked into.
What it costs to do nothing. Meanwhile she books three consultations, discovers in all three that her number was half of reality, decides the whole idea was a fantasy, and does nothing. Everybody loses that one, including her.
One contractor per territory. If yours is still open, the call takes fifteen minutes. Book it here.
Thirty qualified consultations on your calendar within 90 days of launch or we keep working at our own expense until you have them.
$3,500 a month. No setup fee. One contractor per territory, and yours is either open or it is not.
